Brand manifesto

Our manifesto is one way we share our culture with the people. It’s an evolving collection of thoughts and feelings about what lights our fire

From the moment we wore it for the first time, it immediately seemed clear that it is much more than an accessory. The hat is something that declares what we are now, but it is also what we want to become. It has a its own language, it is an idea that is hidden, with the visor down over the eyes. Or it is a clever thought, with the visor sideways. It is the rest after a battle and the desire to do nothing. It is the desire to do everything. The cap is an informal type. It always has something to tell and it says it to everyone. He does it with a thousand colours, signs and shapes. Softly or screaming. It is democratic. The rich and the poor wear it. Like five-year-olds and even fifty-year-olds. And woe to those who touch it, the hat is personal.

The hat is all this and much more.

We have done a job of it. Our mission is to ensure that everyone has the hat they want. Because in Atlantis we make all sorts of them. If anyone can think of it, we know how to do it.

The hat is a passion we have in mind since we were born.


Our values


It means accepting ambitious challenges, as we have always done, right from the start with preparation and awareness, supporting bold choices and virtuous gestures in the future.


It is the awareness of being able to do wonderful things, quickly and at competitive prices. Our strength is expressed through concrete proposals and constructive actions, convincing results and virtuous gestures.


It is the diversity of the products we offer, our services and the people who work here, together, every day. In the midst of diversity, the possibilities become endless.

Italian spirit

It is doing things well and making them beautiful. It is knowing one’s roots but opening up to cultural fusions. Being methodical but not rigid. It is also adding a touch of originality to enhance what others have already done well.


Our passion in numbers

  • 25 years of know-how and experience
  • 10+ million hats delivered worldwide every year
  • 3 million items available in stock
  • 1.300 items in the collection
  • Infinite possibilities for customization




Being sustainable for us is not an abstract concept, but a daily behaviour.

Since 2018, we decided to reduce our environmental impact through a sustainable journey made of constant dialogue with the stakeholders, research for new materials and solutions, and inspiring a positive impact on the communities and the planet.

We committed to making our collection fully sustainable by 2025.


Our 2022-2025 plan based on the UN Sustainable Development Goals (SDGs)


  • Make the Atlantis collection entirely sustainable by 2025
  • Invest in R&D and product innovation, with a view to a circular economy
  • Raise awareness in the supply chain on issues of ethics and workers’ rights
  • Act transparently in our relations with customers about products and services


  • Raise the awareness of the Supply Chain in the reduction of environmental impacts
  • Evaluate suppliers on the basis of their ethical and environmental performance
  • Propose more environmentally friendly logistics solutions.


  • Encourage lasting, inclusive, sustainable economic growth and decent work
  • Value our employees and invest in their professionalism
  • Value our roots in the local community
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2-Tone Sustainable Mesh Trucker Cap

  • 100% Certified recycled polyester twill
  • 100% Polyester mesh
  • Structured, five-panel, mid-profile
  • Pre-curved visor
  • Adjustable snapback closure
  • Product traceability via QR code
  • NFC technology (Share your hat with the NFC or Near Field Communication: with this technology you can share exclusive contents about your brand or your products.)
  • Atlantis Connect (A tool of the brand new ATLANTIS APP, thanks to the use of NFC contactless technology incorporated in the Atlantis product, is able to communicate the history and the technical characteristics of the product itself through multimedia information, videos and web pages.)
  • Recycled PET (Fiber made from polymers obtained by recycling plastic bottles. The fabric is eco-compatible, as the constituent raw materials come from recycled resources (plastic), without compromising the high quality and breathable properties of the fibre.)

Model color: Royal/Black
Size: Adjustable - 6 5/8" - 7 3/8"